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December 20, 2004
They Know What Sells In India
The other day, in the late evening, I had been to the Marina Beach. It was a quite a pleasant evening with a chill breeze blowing from the Bay of Bengal. One thing that immediately comes to mind whenever you go to Marina beach is the Molagai (Chilli) Bajji. It's quite an experience eating those and walking across the beach.
One more thing which is becoming popular oflate (though not as popular as the Bajji's) is the roasted Sweet Corns. One of the reasons for its popularity these days is the brand building which the sweet corn shop owners have undertaken, ofcourse, without the help of any of the management consultants!! Every shop in the vicinity has been renamed as "American Sweet Corn Shop" with the new Mantra that the Sweet Corns are being imported from the US though the guy has told me privately that these are indeed coming from the nearby farm. But sales of roasted Sweet Corns zoomed after the re-branding...
Posted by Vasanth at December 20, 2004 11:35 AM
Comments
No its all washed away. Nothing is there in the Marina. It now looks like a desert.
Posted by Vasanth
Posted by: Anonymous at January 3, 2005 10:00 AM
Is the Molagai bajji stall still in MARINA BEACH?
Posted by Hi
Posted by: Anonymous at January 1, 2005 10:17 PM